Thursday, January 28, 2010

Introduction

We are a group of students from Boston University involved in a series of four courses that are cross-functional (Marketing, Finance, Operations Managment and Information Systems). We were given the assignment of creating a product that does not currently exist on the market. We have decided to develop an interactive social development toy for children with Autism. In order to develop a successful business plan as well as the most effective toy, we need to receive as much feedback from potential consumers as possible.

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