Thursday, January 28, 2010

OUR PRODUCT

Our product is a portable touch-screen tablet loaded with software to help children with autism develop their social and communication skills. This program will improve the children’s skills through an interactive game that features scenarios to help them practice their interactive skills needed in daily life. Our product definitely needs customer input. We want to make sure that this educational toy will appeal to parents who have children with Autism.



1) What do you think of this product? Do you think it would work?
2) Would you buy this product?
3) Do you think this product will benefit your child?
4) What would you do to improve this product? / What other features should be added?
5) What features of a product for kids with autism are most important to you?

Please feel free to answer these questions in the comment section below. We would greatly appreciate any feedback you may have for our group. Thank You!

Introduction

We are a group of students from Boston University involved in a series of four courses that are cross-functional (Marketing, Finance, Operations Managment and Information Systems). We were given the assignment of creating a product that does not currently exist on the market. We have decided to develop an interactive social development toy for children with Autism. In order to develop a successful business plan as well as the most effective toy, we need to receive as much feedback from potential consumers as possible.